听力原文:M: Honeybee Foods Corporation, engaged in fast food industry, has been developing rapidly and steadily in the Philippines these years, but few could imagine that it was started in 1975 as an ice cream parlor owned and run by the Chinese- Filipino Tan family. After the company President Tom Tan Caktiong (better known as TTC) realized that events triggered by the 1977 oil crisis would double the price of ice cream, Honeybee had diversified into sandwiches. The Tan's hamburger, made to a home-style. Philippine recipe, quickly became a customer favorite. A year later, the family incorporated as Honeybee Foods Corporation.
The company's name came from TTC'S vision of employees working happily and efficiently, like bees in a hive. Friendliness pervaded the organization and became one of the “Five Fs” that summed up Honeybee's philosophy. The others were flavorful food, a fun atmosphere, flexibility in catering to customer needs, and a focus on families (children flocked to the company's bee mascot whenever it appeared in public). The company's value proposition offered all of these to customers at an affordable price. The recipe of the local Filipino flavor and sound operation and management enabled the corporation to grow rapidly. Up to 1985, Honeybee had 28 chains in the Philippines.
The domestic business success of the corporation made President TTC get greatly interested in international expansion. Since 1985, Honeybee started seven chain stores respectively in Singapore, Taiwan, Brunei, and Indonesia. However, except for the four extremely successful chains in Brunei, the other three all failed in the end. The major causes for the business failure included lack of full exchange and communication among different divisions, some problems in the organizational structure, and too fast development of international business.
Honeybee had opened a large number of chains in a short period of time, but owing to limited management ability, many of these chains were unprofitable. The corporation should take the development step by step and make sure that each new chain was profitable. Only in this way could the corporation guarantee sustainable development.
&8226;Look at the notes about an enterprise.
&8226;Some information is missing.
&8226;You will hear part of a presentation by the International Manager of the company.
&8226;For each question, fill in the missing information in the numbered space, using one or two words.
&8226;You will hear the presentation twice.
Honeybee Foods Corporation
Honeybee started originally as (16) an ______ parlor
The company's name came from (17) TTC' s vision of employees working
like ______
Honeybee's philosophy (18) “______”
Up to 1985, Honeybee had (19) ______ chains in the Philippines
In its international expansion, the successful chains were in (20) ______
The chain store of Honeybee in Singapore was (21) ______
In the future Honeybee should (22) ______ step by step.
(16)
The history of ice cream is amystery. No one knows exactly how and when people began to eat it. There is onestory that the Roman emperor Nero (A.D. 37—68) sent slaves to the mountains tobring back snow. The snow was served to him sweetened with honey and fruit pulp.Marco Polo (1254—1324) tasted flavored ices, too, during his famous travels inthe Far East. He brought the recipes back toItaly.
Recipesfor ices spread fromItalyto the rest of Europe in the 1500’s. The chefs of kings constantly experimentedwith new combinations to please their masters, and at some point cream andbutter were added to the recipes for ice. The new dish was called cream ice.Cream ice, molded into amusing shapes, began to be served on the tables ofkings across Europe. Louis XIV (1638—1715)surprised his court with a dessert of eggs in cups of silver and gilt. Theeggs, of course, were really cream ice.
Graduallycream ice took the name it has today. One of the earliest advertisements forice cream was put in a New Yorkpaper in 1786. The ad announced that “Ladies and gentlemen may be supplied withice- cream every day at the City Tavern by their humble servant, Joseph Crowe.”But ice cream was still not an everyday event. It was usually presented infancy shapes at the end of dinner parties. Policy Madison (1768—1849) was famous for herimaginative dinners, and she was the first to serve ice cream at the WhiteHouse. When her guests came into the dining room, they found a table coveredwith delicious dishes, and in the center of the table, a huge mound of pink icecream on a silver platter.
Icecream was such a delicacy because it was so hard to make. At first it wasbeaten and then shaken by hand in a pan of salt and ice until it became firm. Afreezer that was cranked by hand was developed around 1846. Making ice creamwas still a chore, but cranking the freezer was much easier and faster thanshaking the mixture in a pan.
“Icecream socials” became a popular way to entertain friends. Everyone helped turnthe crank of the freezer, and homemade peach or strawberry ice cream was thereward. The development of the continuous freezer in the 1920’smade the manufacture of ice cream very quick and economical. It soon was easierto buy packaged ice cream than to make it at home. Eskimo pies and popsiclesbegan to be sold at the same time.
Possiblyice cream cones began with the World’s Fair in 1893. Vendors there sold FriedIce Cream. The ice cream was covered with a fritter batter and then quicklydipped in very hot lard or olive oil. Putting the ice cream in an alreadyprepared cone was the next step. Today there are many novelty products, fromfrozen drumsticks to ice cream pies.
16.According to the passage, which of thefollowing served ice cream disguised as eggs?
A. Policy Madison
B. Joseph Crowe
C. Louis XIV
D. Marco Polo
17.Newspaper advertisements for ice cream first appeared in_________.
A.1846
B.1893
C.1768
D.1786
18.The text would most probably be found in_________.
A. a history book
B. anadvertisement
C. a cookingbook
D. an encyclopedia
19. The main purpose of the writer is to_________.
A. explain how ice cream was invented
B. tell us the history of ice cream
C. describe why ice cream is so popular
D. persuade us the difficulties involved inmaking ice cream
20.Ice cream was so delicious, the reason is that_________.
A. it was difficult tomake
B. it was easy to make
C. it was beaten andthen shaken
D. it was complicated tomake